ZebraOTT News

Tablet users prefer OTT apps to TV apps

According to research from The Diffusion Group (TDG), despite the widening availability of ‘TV Everywhere’ services, tablet owners are significantly more likely to use OTT service apps such as Netflix than those offered by both TV networks and operators. Almost half (48 per cent) of adult tablet owners report using OTT video apps on occasion, compared with 37 per cent that use broadcast network apps, 31 per cent that use ...

ZebraOTT will be attending IBC2014

IBC is the premier annual event for professionals engaged in the creation and delivery of the entertainment content worldwide. Come and see our solutions and meet our team. We will be at 5.C35 stand, exhibiting from 12. till 16. September, if you would like to visit us, say hello or you can pre-book an appointment with u

What really happens when people use a second screen

At the Connected TV World Summit in London, yesterday, Gerald Neumueller revealed the results of an extensive study into second screen viewing habits, a qualitative survey made with people watching TV at home wearing eye-tracking glasses. Director of Research, ProSiebenSat.1 Group Gerald Neumueller, revealed this within a keynote “How to grab the audience’s attention in a multiscreen world".